Veterinary Formula Puppy Love Shampoo ultra gentle formula is ideal for puppies and pets with sensitive skin. Gentle and tearless with no harsh detergents or irritants. pH balanced for a puppys delicate skin. Veterinarian recommended for dog's first year. Leaves a baby-fresh scent. Puppy Love Puppy Shampoo is safe for puppies and kittens over 6 weeks old. Super Ultra Concentrated 16 oz makes a gallon or more. Bottled from bulk by Erin's Edge. Make in small batches with very warm water. It's ultra concentrated.